London Dance
Concept, design, art direction & creative direction as part of a design & development tender for London Dance.
London Dance is a partnership between Arts Council England, London and Sadler’s Wells to provide dance information for London.
This design approach effortlessly conveys the dynamic movement of dance using clever typography and a limited use of colour.
![](https://cdn.myportfolio.com/26ad82b0d444257937d5d3c568396ef4/2873f8e55bad98b923eb250d_rw_1920.jpg?h=87671c6f610bffb7779e757d6636ec8b)
![](https://cdn.myportfolio.com/26ad82b0d444257937d5d3c568396ef4/0312d95c8a30f4a8c0425e93_rw_600.jpg?h=73722beaac0d1024243a8efcfda7dfa4)
![](https://cdn.myportfolio.com/26ad82b0d444257937d5d3c568396ef4/486c6f1a335e40f25062513a_rw_1200.jpg?h=00d1f459576e17bc0bd72402f98a9e5b)
![](https://cdn.myportfolio.com/26ad82b0d444257937d5d3c568396ef4/a1c8b38bfbbcc41c04b75c37_rw_1200.jpg?h=a9237477d0e8f2b152d823b1358b42b7)
![](https://cdn.myportfolio.com/26ad82b0d444257937d5d3c568396ef4/ab1666a8b48cf813b3d875cf_rw_1200.jpg?h=cce4da761abdcd747fa1c3951f839ea0)
![](https://cdn.myportfolio.com/26ad82b0d444257937d5d3c568396ef4/3a5ad9cb93f8f5c4dd1a378e_rw_1920.jpg?h=706d7c892288af51c6ac66c6ac464120)