I’m a Creative Director and designer with over 25 years of experience helping organisations use creativity more effectively. My work sits at the intersection of brand, design and digital, providing clear creative direction that supports business goals and enables confident execution.
I specialise in brand and visual identity, website UI direction, campaign concepts and creative leadership. I’m often brought in when organisations need clarity, whether that’s evolving an established brand, improving consistency across channels, or providing senior direction to guide in-house teams or agency partners. My role is to bring focus, structure and creative judgement to complex challenges.
I’ve led creative work across professional services, consumer, retail, food and beverage, and agency environments, working with both global brands and UK-based organisations. This includes long-term brand evolution for established firms, visual identity systems and guidelines, website and interface direction, and integrated campaign work across digital and traditional channels.
Clients value my ability to bridge thinking and making. I’m as comfortable shaping strategy and creative frameworks as I am providing hands-on art direction when needed. I work collaboratively, respect existing teams and knowledge, and focus on creating solutions that are practical, scalable and commercially effective.
If you’re looking for a senior creative partner to help shape direction, raise standards and bring clarity to your brand or digital work, I’d be happy to talk.