I’m a creative director, brand designer and digital obsessive with a thing for bold ideas, beautiful visuals, and work that actually makes people feel something.
My journey into design didn’t start with my degree — it started with Tintin. From the graphic adventures of Hergé’s bold lines and global escapades, to painstaking LEGO builds that could’ve doubled as city masterplans, I’ve always been drawn to imagination, storytelling and detail.
The 80s fuelled me further: I cut my teeth on an Amstrad CPC 6148, clocked too many hours on Outrun and Bombjack, and developed an early appreciation for 8-bit aesthetics long before it was retro. By the 90s, I was deep in the UK club scene — hooked on Orbital, 808 State, and the electrifying visual culture of rave flyers. The raw energy, the irreverence, the attitude — it all found a home in my creative DNA.
Somewhere in between all that, I fell hard for graphic design, powered by my first Apple Macintosh, cracked copies of Photoshop 4 and Illustrator 6, and an unhealthy love for street art and the smell of fresh print.
Today, I channel all of that — the curiosity, the culture, the craft — into leading brand, digital, and UX/UI projects for clients who want to stand out and connect. Whether it’s designing a fintech app, art directing a campaign, or building a brand world from the ground up, I believe in ideas with backbone, design with soul, and never settling for generic.
Also: still mildly obsessed with grids. Still think the Yeke Yeke Hardfloor Remix could fill any nightclub dancefloor today.