I’m a Creative Director and designer who’s spent my career bringing bold ideas to life through brand, digital, and UX/UI design. I love work that connects emotionally, visually, and strategically, and believe great design always starts with a strong idea and a clear story.
My creative spark began early, long before art school, with Tintin comics, LEGO cityscapes, and a fascination for detail and storytelling. The 80s and 90s gave me my visual vocabulary: 8-bit graphics, club flyers, and the energy of underground culture all shaped how I think about rhythm, attitude, and identity in design.
Since then, I’ve channelled that mix of curiosity, craft, and culture into leading creative for agencies and brands who want to stand out. From fintech and whisky to tech startups and global campaigns, I’ve built teams and brand worlds that combine conceptual clarity with design precision.
Today, I lead projects that bridge brand, digital, and experience, helping creative teams find the balance between strategy and soul. Still mildly obsessed with grids. Still think the Yeke Yeke Hardfloor remix could fill any dance floor.